One who starts building something with no clear plan, adding bits here and there, cobbling together a whole while flying by the seat of their pants.

A visionary leader with deep Sonoma roots, Sarah Citron blends creativity, resilience, and entrepreneurial spirit in her role as Co-Founder and Chief Executive Officer of Bricoleur Vineyards. After six years in digital commerce with Tory Burch and Theory in New York, Sarah returned home to co-found Bricoleur alongside her parents - continuing a family legacy that traces back to her great-great-grandfather Pietro Carlo Rossi, who helped shape California winemaking in the 19th century as the original oenologist for the Italian Swiss Colony.

At Bricoleur, Sarah’s fashion and design background informs her thoughtful approach to hospitality, branding, and guest experience. Since Bricoleur Vineyards inception in 2017, Sarah has guided the winery’s development across every touchpoint - from the tasting room and culinary program to creative events and partnerships and has been the driving force behind Bricoleur’s evolution into a modern lifestyle brand that celebrates community, creativity, and connection. Her leadership emphasizes inclusivity and innovation, with initiatives like family-friendly experiences, non-alcoholic beverage offerings, and elevated gifting programs that reflect her belief that wine country should be welcoming to all. A natural storyteller, Sarah has helped bring Bricoleur’s vision to life through features on The Today Show and other national platforms, showcasing her commitment to creating meaningful, authentic experiences that celebrate Sonoma’s contemporary spirit.

In 2023, at age 32, Sarah was diagnosed with Stage 3 breast cancer. Through a challenging journey of treatment and recovery, she continued to lead with optimism and purpose - launching Sip With Purpose, Bricoleur’s philanthropic campaign supporting cancer research through the V Foundation. Today, at 35, she is cancer-free and a passionate advocate for survivorship, early testing, and continued investment in life-saving research. The winery’s Isla Rose Brut Rosé, named for her daughter, honors both her journey and the strength of women everywhere.

Recognized by North Bay Business Journal’s “40 Under 40,” Sarah represents the next generation of wine country leadership - visionary, community-driven, and grounded in legacy. Her creative approach continues to transform Bricoleur Vineyards into a place where artistry, sustainability, and heartfelt hospitality meet. Through new guest experiences, thoughtful brand collaborations, and purpose-driven initiatives, she’s helping shape not only Bricoleur’s story, but the evolving identity of Sonoma wine country itself.